Think of it as the SEO (Search Engine Optimization) of online dating.
On Match.com, the default search ordering is called “Original Order,” which has no real meaning in and of itself.
As Scott Valdez puts it, "Online, you're only as good as your worst photo." Messages : According to Scott Valdez at Vi DA, if you email someone who was last active one to three weeks ago then your response rate will be 60% lower than if you message one that’s ‘online now’.
Think of it as rapid market research for one of the most important elements of your campaign.“Basically, they’ve got an algorithm,” Scott revealed, “that puts some serious weight on the freshness of the profile content.” Vi DA’s clients received four times as many “winks” when they started doing daily profile updates.And according to Valdez, building traffic to your profile is key…Profile Updates : Virtual Dating Assistants realized that there was a correlation between updating client profiles and receiving unsolicited winks and emails.They discovered that when you make a minor update to a profile that is then sent to review by a site moderator then you are moved to the top of some of the sites’ search engines.“By not looking,” he said, “you appear stronger and more challenging while simultaneously building aura and mystique.” : Women in their early 20s who use photos that show cleavage get around 24% more responses, according to Ok Cupid. But what’s more interesting is that that number jumps to 79% by age 32.